Course:

Marketing basics for food projects.

Theoretical and practical workshop.

(Anyone interested in marketing management can attend, it will only contain additional information specific to the food and beverage sector).

Prepared and presented by:

Wael Al-Kayali

Executive Chef, Consultant and Business Developer

In Chess for Food and Beverage Business Services.

Date:

almost

Course language:

Arabic.

Subscription value:

1150 Saudi Riyals

Course type:

immanence

Certificates and materials:

• The trainee will receive a certificate of attendance for the training course.
• The trainee receives the course material in PDF format.
• The trainee gets a 10% discount on any marketing service from Chess Business Services.

Objectives and themes:

This course is an introduction to understanding the science of marketing. It is essential for entrepreneurs, officials and administrators who come into contact with the marketing and public relations sector, as it develops their skills:

• Develop competitive advantages and added values according to market analysis.
• How to increase brand awareness.
• Ways to increase sales through marketing.
• Methods of increasing customer satisfaction and gaining their loyalty.
• Ways to improve service quality.
• Ability to measure marketing ROI results.
• Ability to deal professionally with delivery applications.

Through the following axes:

1. An introduction to understanding marketing.
2. How to study and analyze the market (workshop).
3. How to create a distinctive identity for the project (workshop).
4. Brand building strategy.
5. Mechanism for preparing marketing plans (workshop).
6. Gain customer satisfaction through public relations and professional service.
7. Marketing success metrics.