Marketing and Public Relations

Market Analysis:

Market analysis is very important for a new project, and it must be done periodically at least every 6 months, to know your position among your competitors, and analyze the segments you target to find a foothold in the market, and establish yourself in it, and develop your products according to the developments of competitors and the changing desires and interests of customers, and keep up with the new. This is done through:

1. Geographic and demographic survey, in order to know the size of the competition by analyzing competitors.
2. And the interests of the target segment, through customer analysis.

4025 riyals

Raising the level of quality and service:

It is the basic element for the success of the project in general and the success of marketing in particular. Marketing may succeed in bringing a wide segment of customers to the door of the store, but due to the poor quality of the product or the quality of the service or both, the project may lose in the service, hospitality and sales department what it gained from marketing from customers. There must be permanent harmony between the two teams for the success of marketing, and therefore before carrying out any marketing process, it is necessary to control the quality and service, and we do this through:

1. Periodic checklists – Checklists are built according to scientific standards to measure quality and customer service, and others specific to the quality of products and services.
2. Establish a quality control and customer service system that includes:

• Training hospitality, service and sales staff on the principles and protocols of service and hospitality, and how to respond and communicate with customers in person, electronically or by phone.
• Training the public relations staff on:

- Customer service by responding to their messages, comments and inquiries.

- Customer relations that aim to increase customer satisfaction, gain loyalty, deal professionally with dissatisfied customers, and reduce the damage that may result from them.

Business account management for online platforms:

This service includes:

1. Feeding the project’s accounts on social media, websites, stores, and electronic applications with new content that matches the visual identity according to the agreed plan.
2. Customer service by responding to their messages, comments and inquiries within a maximum of 24 hours of submitting them.
3. Public relations and customer relations that aim to increase customer satisfaction, gain their loyalty, deal professionally with the dissatisfied customer and reduce the damage that may result from him...
4. This is done by allocating a special team to serve this project, communicate with its management, and inform them of reports and success indicators.

Digital promotion services for projects on social media, electronic platforms and search engines through promotional plans aimed at:

1. Highlighting competitive advantages.
2. Spread brand awareness.
3. Increase sales.
4. Increase your lead conversion rate.
5. Building relationships with customers and gaining their loyalty.
6. Introducing customers to products and services.
7. Improve your SEO.
8. Non-profit community goals.