Course:

Introduction to Food and Beverage Entrepreneurship.

Prepared and presented by:

Wael Al-Kayali

Executive Chef, Consultant and Business Developer

In Chess for Food and Beverage Business Services.

Date:

Wednesday:

17/01/2024

05:00 pm - 09:00 pm

Course language:

Arabic.

Subscription value:

230 Saudi Riyals

The fees for this course are nominal because its purpose is to increase business awareness and community service, not financial gain.

Course type:

Remote/Online

Certificates and materials:

• The trainee will receive a certificate of attendance for the training course.
• The trainee receives the course material in PDF format.
• The trainee gets a 10% discount on any service of establishing, developing and revitalizing food projects from Chess Business Services.

Objectives and themes:

This course is extremely important for every novice entrepreneur in the food and beverage sector, for food business owners, and for officials and administrators in planning departments and decision-making circles in the facility, because it will help them gain a deeper understanding of the mechanism of establishing, managing and developing food projects, and what are the most prominent challenges that many overlook and are constantly repeated and cause the stumbling or collapse of two-thirds of emerging food projects in the Kingdom, through the following axes:

• Entrepreneurship traits test.
• Preparing the work charter.
• The stages of establishing the main departments on which any project in the world is based, regardless of its size, whether a small business or a country.
• Terms and criteria for a distinctive project idea.
• Identity strategy: What is the general identity of the project, what is the difference between it and the visual identity, and what are the components of each?
• What are the basic legal requirements for a food project in the Kingdom?
• The mechanism for building the functional structure of the facility, especially the kitchen, with an institutional methodology, with a salary and bonus scale, and an accurate job description for each vacancy in it.
• The difference between personnel management and personnel affairs.
• The most important element to motivate employees is wisdom in choosing the appropriate professional methods.
• A mechanism for resolving disputes and making sensitive decisions that have legal consequences, such as contracting, evaluation, and dispensing with services... in accordance with the provisions of the unified internal regulations of the labor system.
• What are the most important technical programs and systems that a food project needs?
• The mechanism for building, planning and engineering the list of items that is the backbone of the project and its most important element, and any defect in it leads to the collapse of the entire project, whether in the short term or long term, through:

1. Specify the type of menu.
2. Evaluation and accreditation mechanism.
3. How to document recipes - Recipe cards
4. Drawing and implementing the production line of equipment, personnel, hygiene, quality, food safety and cost control systems.
5. How to monitor, control and calculate food facility costs.
6. Mechanism for calculating waste and damage and methods of zeroing.
7. The right pricing strategy for the project, especially for mobile applications.

• The most important foundations and principles of marketing:

1. Service and quality are the foundation and pillar of marketing.
2. The foundations of preparing plans in general and marketing plans in particular.
3. What are the marketing objectives?
4. How do I determine a good marketing budget?
5. How do I evaluate a marketing campaign/plan?

• Follow-up, development and risk management:
• If we do not undertake all of the above through periodic follow-up and evaluation, success indicator measures, and taking appropriate measures according to the outputs, whether in terms of improvement, development, or risk management, then stumbling will be the slogan of the project and hesitation will be the general characteristic of those responsible for it, due to the ambiguity of the outputs or their absence, and guesswork and expectation will be the principle of decision-making, not evaluation and follow-up reports and indicators.